I’ve written on the work of Jay Batlle previously, and here is a new work from the studio. It’s inspired by the famous advertisement by the French perfume house Rigaud for their iconic scent, Un Air Embaumé (An Air Embalmed). Batlle recreated the image of the woman inhaling from a bottle, whose tendrils of scent waft sinuously from its container, on enlarged restaurant stationery from Kanoyama, one of the best places for Japanese sushi in New York. European artists were introduced to Japanese art in the late 19th and early 20th century, and so it seemed fitting to have this gorgeous, half dressed woman, in the throes of ecstasy, drawn as though printed from a woodblock.
Here is an image of an original Rigaud ad, from 1928. View more of the work of Jay Batlle on his website: www.jaybatlle.com.